Fresh agricultural products supply chain coordination considering consumers' dual preferences under carbon cap-and-trade mechanism

In order to achieve the goal of 'carbon neutral' development, under conditions carbon quota trading policy, consumers' preference for fresh agricultural products and low-carbon preference, this paper discusses equilibrium decision-making problem a two-level supply chain. And cost sharing contract two-part pricing are introduced coordinate The results show that: fresh-keeping efforts made by produce suppliers related preferences, costs, emission factors, reduction efficiency; certain conditions, both can chain products; given costs efficiency, which retailers choose depends on consumption preferences size supplier's initial emissions; when contracts valid, it is more advantageous retailer contract; higher price, better incentive effect suppliers' efforts.